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The New Relationship Between Sustainability and Creativity

Sustainability is a buzzword that seems to be everywhere you look these days. But few brands actually walk the walk when it comes to providing transparency into their design practices. 

The way that a product is designed has a huge impact on its ability to be repaired, recycled, or repurposed later in its lifecycle. Longevity is the goal of everything we make. Every blanket, sheet set, and throw must pass a simple three question test at the very beginning of the design phase. Does this serve a real purpose? Can it be made with recycled materials? Will it last a lifetime? 


But sustainability reaches far beyond just finding the right materials. The style itself must stand the test of time. That means making timeless designs and not following fads that will fade out over the years. Versatility is key. Colors, designs, materials — everything needs to be flexible enough to look at home in any room. 

The same innovation that drives the design and development of new styles and products is being turned toward finding ways to continue to push the boundaries of what’s possible. 


Our recycled fabric is spun from plastic bottles, removing pollutants from the waste cycle while also creating an incredibly soft and sustainable material that will last a lifetime. Our goal is to avoid creating something new where we’re able to repurpose something that already exists. This design ethos is completely at odds with the world of fast fashion and fleeting trends which will be worn for a season before ending up in a landfill. 

Another way we aim to reduce waste is by creating a more narrow scope of colorways and patterns. By simplifying our offerings, there’s less of a chance of over-producing styles that are less popular and therefore more likely to end up going to waste.

Were constantly pushing the boundaries of what's possible, and getting creative in the ways we tackle waste and work to reduce our carbon footprint. Stay tuned for more on our sustainable manufacturing practices in the coming months.

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